GOOGLE ADS
What is Google Ads?
Google Ads is an online advertising platform provided by Google that allows you to promote your business in search results, on YouTube and Google Display
Within network and other partner sites of Google Ads, you can reach the right customers when they are searching for the products or services you offer.
Benefits of Google Ads:
✔ Precise targeting: Choose your target audience based on location, interests, devices and online behavior.
✔ Controllable cost: You only pay for clicks or conversions, with full control over your budget.
✔ Real-time measurement and optimization: Monitor the performance of your ads and optimize them for better results.
✔ Fast increase in visibility: Attract more interested customers with relevant ads.
✔ Flexibility: Choose between different campaign types and ad formats.
Types of Google Ads Campaigns:
🔹 Search Campaigns: Ads displayed in Google Search results.
🔹 Display Campaigns: Display ads displayed on millions of Google partner sites.
🔹 Video Campaigns: Promotion through video ads on YouTube.
🔹 Shopping Campaigns: Product ads displayed directly on Google.
🔹 Performance Max Campaigns: Advanced automation to maximize conversions across all Google networks.
How Does Google Ads Work?
You choose the right campaign type for your business.
You define your audience and campaign settings.
You create attractive and relevant ads.
You set a daily budget and a bidding strategy.
We launch the campaign and monitor performance for continuous optimization.
SOCIAL MEDIA ADS
What are Social Media Ads?
Social Media Ads are paid ads on social platforms such as Facebook, Instagram, LinkedIn, TikTok and Twitter.
These ads allow you to reach your target audience through personalized messages and attractive visual formats.
Benefits of Social Media Ads:
✔ Advanced targeting: Segment your audience based on age, interests, behavior and location.
✔ Direct interaction: Create an authentic connection with your customers through relevant content.
✔ Fast conversions: Turn followers into customers through effective strategies.
✔ Affordable costs: Set a budget tailored to your goals.
✔ Real-time measurement and optimization: Monitor and adjust performance for optimal results.
Types of Social Media Ads Campaigns:
🔹 Facebook Ads: Promotion through various ads (images, carousel, video, lead generation, etc.).
🔹 Instagram Ads: Captivating visual content for high engagement.
🔹 LinkedIn Ads: Targeted advertising to professionals and businesses.
🔹 TikTok Ads: Short and interactive videos for maximum impact.
🔹 Twitter Ads: Quickly promote your messages and trends.
How Do Social Media Ads Work?
We choose the right platforms for your business.
We define the target audience and campaign strategy.
We create attractive and persuasive ads.
We establish an effective budget and bidding strategy.
We launch the campaign and continuously optimize its performance.
Competences
● Analysis and Reporting: Creating detailed reports to monitor ROI, using
Google Data Studio, Meta Analytics and other tools.
● SEO and SEM: Complementary experience in search engine optimization, to ensure synergy between paid campaigns and organic traffic.
● Multi-channel marketing strategy: Integrating campaigns across multiple channels for a consistent user experience.
Results:
● Increased conversions by 30-50% for customers through optimized campaigns.
● Reduced cost per conversion by over 20%, using data-driven strategies and
machine learning.
● Managed monthly budgets of over 40,000 EURO, maintaining efficiency.
Defining strategic direction:
Analyzing overall objectives and transforming them into clear plans and concrete actions.
Research and analysis:
● Collecting data on audiences, market, competition and trends.
● Identifying strengths and opportunities for project success.
Developing the action plan:
● Creating a logical and phased structure for implementation.
● Establishing key performance indicators (KPIs) to measure progress.
Workflow:
For an efficient workflow, we recommend the following approach:
● Communication via email with a response time of 24 business hours on both sides;
● Communication via WhatsApp and phone for urgent matters, but reconfirmed by email.
● All campaigns will be sent via email before being activated;
● In addition, previews of the campaign ads will be sent via email, to obtain their approval and to ensure that they comply with brand policies.
Analysis and budget estimate required to develop a campaign:
Example analysis of Google Ads campaign development.
Average number of monthly searches for each keyword.
The most searches are for:
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word 1 = 4,400 searches/month
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word 2 = 320 searches/month
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word 4 = 140 searches/month.
Costs of hours for setup, implementation, development and campaign management:
40 EURO/hour of technical work.
Depending on the volume as number of keywords and budget, there are generally a few hours of technical work / month and thus the value of our services varies between 150 and 500, up to1000 euros / month.
Important:
Each package includes a weekly campaign status and a monthly report + response to requests within 24 hours.